About us
sophi – a NEW WAY to consume, live, and create impact
It All Started with a Simple Question
What if sustainability wasn’t just about reducing impact—but about improving the way we live?
That question led to the creation of sophi. Not just as a store, but as a new way to choose, consume, and connect.
We believe that true sophistication is found in well-made choices. Owning less but better. Prioritizing quality over quantity. Valuing what is essential, beautiful, and intelligent.
Every product we offer blends functionality, timeless aesthetics, and positive impact. Because consuming better isn’t about giving something up—it’s about gaining meaning.
Where We Come From and Where We’re Going
sophi was born far from home.
As immigrants living in Japan, we’ve learned to see the world from new perspectives. We’ve embraced different cultures, absorbed unique mindsets, and studied what fascinated us most: science, design, philosophy, and innovation.
That journey led to sophi—a name that reflects this wealth of ideas. "So" comes from sophistication. "Phi" (φ) represents balance, harmony, and timeless knowledge that transcends generations and cultures.
We believe that when knowledge is applied with purpose and intention, it has the power to transform the way we consume and live. And we want to inspire more people to do the same.
What Drives Us
Sustainability doesn’t have to be difficult. Or boring. Or an inaccessible luxury.
We want to show that conscious consumption can be beautiful, practical, and effortless. That it’s not about restrictions—it’s about better choices.
Our commitment is simple:
✔ To create a new standard where sustainable consumption feels intuitive, not complicated.
✔ To show that minimalism isn’t about sacrifice—it’s about valuing what truly matters.
✔ To connect people with products that combine intelligence, functionality, and aesthetics.
Above all, we want you to feel good about your choices.
What Makes sophi Different?
The world doesn’t need more products. It needs better ones.
That’s why sophi is built on three core principles:
✔ Curated Excellence – Every product is carefully selected for its balance of design, quality, and positive impact.
✔ Timeless Style – No fast trends. Just pieces that make sense today, tomorrow, and always.
✔ Purpose-Driven Consumption – We don’t just sell products; we share knowledge to help you make better choices.
We believe sustainability isn’t about doing less—it’s about doing better.
What’s Next?
sophi is more than a store. It’s a mindset.
If you believe in consuming more intelligently—without sacrificing aesthetics or quality—then you’re already part of this new era.
This is just the beginning. We continue to explore new materials, innovative designs, and smarter solutions that make sustainable consumption an effortless choice.
Ready to be part of this change? Discover our collection at sophimarket.com.